So, there’s a recession going on, apparently.
The media reckons there will be 2m unemployed in the UK by Christmas, people are losing their homes, and it couldn’t happen at a worse time of year.
Businesses are struggling too. Savvy managers know that during an economic downturn it’s best to increase marketing activities and budgets, but if the money isn’t coming in, how can you afford to advertise?
How I’m going to afford Christmas this year has been on my mind a lot lately. Like many businesses in their first year, I could do with a cash injection. And like many consumers, I wonder how I’m going to enjoy Christmas if I can’t lavish my loved ones with gifts (I’ve always loved giving Christmas presents; I’m gutted to be tightening my financial belt this year 
)
So, I had this idea two weeks ago about a website that would offer cheap advertising to businesses, but at the same time empower consumers to find and share tips for having a cheaper Christmas.
Keep Christmas Cheap is part campaign, part community, and I hope it’s of use to you, whether you’re a single mum on benefits or the owner of a website selling anything Christmassy. If you like it, please tell your friends… you never know, you may be able to save someone’s Christmas 
